Using Attributes to Filter Out Places

Many organizations create hundreds, if not thousands of places on their account. Attributes are a simple way to further filter out a subset of locations for either data analytics purposes or for further segmented push campaign execution at scale. This feature can enable you to send campaigns to only a certain number of stores, triggering to only specific groups of pre-defined locations. For example, only send a push campaign to users that enter near proximity of any place containing the attribute ‘BOPIS.’ 

Attributes are a great way of achieving this without changing naming conventions for your already created places.

To add them, navigate to manager.gimbal.com and select the Places tab on the left menu. Select the place you would like to add Attributes and you will get to the following screen

You can find the Attributes section at the top where you can add a key-value pair to your place.

These values can be used to identify a subset of places and the specifics of what separates them is what we use as a key-pair value. A good example would be a retailer that is having a special summer sale available to a limited number of stores in cold cities. The customer could use “Promotion” as the key, and “Summer Sale” as the value and later filter all locations where Promotion equals Summer Sale to send a location-based push to those stores only.