Places are incredibly powerful on Gimbal’s Location Platform. Many organizations create hundreds if not thousands of places on their account and would like to filter out a subset of these for a special feature. This feature could be a campaign limited to a certain number of stores, triggering a special in-app experience when users walk inside the store, or to simply delight their users with relevant messaging when they approach a certain area of their property such as the hotel pool, the mall’s food court, etc.
Attributes are a great way of achieving this without changing naming conventions for your already created places.
To add them, navigate to manager.gimbal.com and select the Places tab on the left menu. Select the place you would like to add Attributes and you will get to the following screen
You can find the Attributes section at the top where you can add a key-value pair to your place.
These values can be used to identify a subset of places and the specifics of what separates them is what we use as a key-pair value. A good example would be a retailer that is having a special summer sale available to a limited number of stores in cold cities. The customer could use “Promotion” as the key, and “Summer Sale” as the value and later filter all locations where Promotion equals Summer Sale to send a location-based push to those stores only.