Now that you’ve chosen to enhance your mobile marketing program with Gimbal’s Proximity and Location solution, it’s time to begin the implementation process. One important step during implementation is to set up and name your Beacons and Places in your Gimbal Manager account. We receive a lot of questions from our customers asking for advice on this topic. So, this best practices document will provide you some insights and recommendations for naming your Beacons and Places.
First off, you should create and consistently use a standard naming convention to avoid misunderstandings and issues if/when there is turnover in the department managing the Proximity/Location solution. Some recommended naming convention templates and examples are provided below. Next, you should determine what information is important to you and your management team to designate where is each Beacon or Place and what they are used for. Some examples of this type of information are the following: Brand Name, Store Name, Store #, City, Department/Location, etc.
The names you use will appear in your Gimbal Manager Analytics/Dashboards and should be clear and quickly understandable at a glance by your IT, Marketing, Ops, and senior management teams. You should include only the minimal information needed in the Beacon or Place name to distinguish it as a unique location and nothing more. If a name gets too long, it can be truncated or overlap with other names in the Analytics/Dashboards, causing confusion and slowing the interpretation of the data being presented.
Creating Places for competitors’ locations is fairly common practice with our customers. When creating Places for competitor locations or multiple brands, it’s important to designate which brand the Beacon or Place is being used for in the name. Otherwise, it can become difficult to filter the Analytics/Dashboards to see only certain competitor or brand location information.
Ultimately, the information you include in your Beacon and Place names will be unique to your company and will include what’s most important to you and your management team. We’ve provided some best practices and recommendations above and some templates and examples below to assist you in quickly setting up your Beacons and Places in your Gimbal Manager account. Hopefully, this advice will allow you to get the most from your Analytics/Dashboards in Gimbal Manager and quickly get you the data and insights you’re looking for from our Proximity and Location Solution. Good luck with your implementation and hope that this information will allow you to be successful in your Proximity/Location marketing efforts!
Geofence Place Name Template: [Brand Name]-[Store #]-[Store Name or City]
- Ex 1: JT Apparel-1123-LA Galleria
- Ex 2: Toms Supply-987-Miami
- Ex 3: Jerry’s Coffee 5556 Downtown Portland
Beacon Name Template: [Brand Name]-[Store #]-[Store Name or City]-[Department Name or Location]
- Ex 1: JT Apparel-1144-Long Beach-Kids
- Ex 2: Toms Supply-912-Village Center-Front Door
Ex 3: Fred Mac 234 Fashion Square Mens Shoe