Location Platform Overview

What's Possible through the Location Platform

The Gimbal Location Platform helps you maximize your mobile strategy by providing the tools needed to design and deliver first-class mobile experiences.

Plus, Gimbal’s cloud-based management console makes it simple, fast, and convenient to build, manage, and analyze your location infrastructure.

Below is an overview of the main features and components:

Mobile Location SDK

• Allows for the collection and processing of physical movements
• Collects location data in foreground, background, and when app is not running

Learn more or read the documentation here

Geofencing Software

• Radial and polygonal capabilities
• Can be manually created or option to choose from our prebuilt library
• Great for engaging and understanding users at macro-locations
• Range: 50 meters+

Learn more about setting up geofences ("Places")

Beacons

• Bluetooth low-energy beacons that interact with our SDK to build audiences and measure visitation 
• Great for engaging and understanding users at micro-locations
• For indoor and outdoor use
• Range: Inches  – 50 meters

More information on beacons can be found here

Push Marketing (Communicates)

• Run targeted push campaigns to your app users based on location, time, and dwell triggers

Learn more about setting up Communicates here and read this article on best practices

Attribution, Analytics & Insights

• Gain a rich understanding of your users, your locations, and the performance of your campaigns

Click here for more available Insights and visit our Analytics section here for additional questions