Region Detection

Introducing Gimbal’s Region Detection: Targeting Your Audience with Precision

Gimbal is thrilled to unveil its latest feature in location-based marketing: Region Detection. This innovative feature empowers marketers with enhanced segmentation capabilities, allowing them to deliver targeted messages tailored to users' specific regions. By leveraging a combination of IP address and location services, Gimbal's Region Detection accurately pinpoints users' locations and seamlessly integrates this data with Airship's Channel/Contact Attributes.

Why Region Detection Matters

Segmenting users based on their regions enables marketers to craft hyper-targeted campaigns that resonate with users' local interests and preferences. Whether it's promoting a store opening, announcing exclusive deals, or delivering localized content, Region Detection ensures that your messages reach the right audience at the right time, driving engagement and boosting ROI.

Unlocking Possibilities: Example Use-Case

Imagine a retail chain launching a new store in a specific city. With Region Detection, marketers can send push notifications exclusively to users within that city, enticing them with special offers and driving foot traffic to the new location. This level of precision targeting ensures that promotional efforts are maximized for optimal results.

Targeting Options

Gimbal's Region Detection offers a range of targeting options, including country, state, city, and DMA. Marketers have the flexibility to tailor their campaigns based on specific geographic regions, ensuring messages resonate with local audiences.

Innovate with Gimbal's Region Detection

With Gimbal's Region Detection, marketers can elevate their location-based marketing strategies to new heights. By harnessing the power of precise geographic targeting, brands can deliver personalized experiences that drive engagement, loyalty, and revenue. Join us in revolutionizing the future of marketing with Region Detection.

How It Works

Gimbal's Region Detection identifies users' regions, including country, state, city, and DMA (Designated Market Area). Marketers can effortlessly create personalized campaigns based on these parameters, maximizing relevancy and impact. With seamless integration into Airship's platform, managing and leveraging this data for targeted messaging has never been easier.

When a user's region is detected the Gimbal SDK will set the user's Airship Channel attributes with the following keys:

• gmbl_region_country
• gmbl_region_state
• gmbl_region_city
• gmbl_region_dma
• gmbl_region_zip

Here's how you can get started:

Enable Region Detection in Gimbal Manager:

• Log in to your Gimbal Manager account.
• Navigate to Applications -> Select Application -> Advanced Configuration -> SDK Feature Enablement.
• Turn on Region Detection and enter your Airship's Bearer Token to establish the connection.

Add Attributes to Airship:

• Log in to your Airship account.
• Go to Audience -> Attributes.
• Create a new attribute for each key corresponding to the regions you want to target.

Once you've set up Region Detection and added attributes to Airship, you're ready to start reaching your users according to their region. Here's an example of how you can utilize this feature:

This example shows how you would reach your users in Texas.

Refer to this page for the state mappings: State Mappings

Targeting Users in a DMA:

If you want to target users in a specific Designated Market Area (DMA), simply enter the Metro code associated with that region.
Refer to the mappings provided for DMAs to ensure accurate targeting:  DMA Mappings

Please note that at this time, Region Detection is only available for users in the US. If you'd like to access a file containing mappings of cities, please reach out to your account manager or contact us at  commerce@Infillion.com.

We're excited to see how you'll leverage this feature to engage and delight your users. If you have any questions or need assistance, don't hesitate to reach out to our support team.